3D brochures – A great marketing hack for real estate developers
Digitization has had a significant impact in the marketing world today. Every industry and organization is utilizing it for brand awareness and promotion. The real estate industry is slowly adapting digitization and valuing its importance as an effective marketing strategy. Some companies have already embraced digital media campaigns as one of the marketing tools. The developers in the real estate sector have started using Facebook and Twitter to reach their potential clients.
3D brochure is considered to be a great innovation in this industry. The real estate industry is now opting for 3D brochures including the use of wearable technology like Google Glass. Digital brochures reflect the brand image of an organization and hence have proved to be a developer’s biggest marketing asset. The brochure with a great concept and design, not only delivers a gallery of products and services but also invincible solutions. This done in a virtual world has a higher impact than any other marketing tool.
With everyone owning tablets or smartphones, clients are able to go through the digital brochure online. The structure pops up in front of them in a real-world view – on the device’s screen. 3D rendering helps in bringing the building to the life giving a sense of how the internal and external structure will look and feel.
Several real estate developers are now moving towards 3D brochures for marketing primarily because of the positive impact it has on their brand image and a higher influx of potential buyers. It is gaining popularity amongst most large-scale real estate developers and companies because the visual effects influence the potential clients in a massive way.
There are 4 major advantages of using 3D brochures as a marketing tool:
Giving buyers and clients a sensational experience
The computer rendered images has a significant effect on the visual imagery. They display show fine and accurate details in the most realistic form. The 3D model on the digital brochure also exhibits different perspective, lighting, scale and even point of views. This provides a unique experience to the buyers and clients where they get a preview of what their future structure will look like.
A higher level of engagement
With a 3D brochure defining excruciating details, the clients know what to expect from the developer even before contacting them. It gives them an opportunity to learn more about the real estate developers before they meet them. It makes them feel good about them and therefore feel more comfortable putting their trust in them. 3D rendering of a 2D image on a digital brochure can help the real estate professionals to interact with their clients with more flexibility and increase their engagement. It is also interactive in the sense that website URLs can be active links that someone can click on.
Personalizing the brand and generating a higher interest from potential buyers
Using photo stimulations as a marketing tool helps in taking the developer’s real estate company to the next level. They get to showcase exactly what they can offer to their clients which makes their business and brand not only exceptional but also make them stand out in the competition. The online presence helps them to target more customers.
Reaching out to your clients anywhere, anytime
The developers most often use 3D imagery on brochures when building relationships with the potential buyers. There are a lot of opportunities for them to send their company’s brochure digitally. Though they still ensure that they give the printed copy of the brochure in the buyer’s hand. However, a digital brochure is known for a swift delivery and higher engagement.
Whether the buyer lives in a different state or country altogether it is still easy for the developer to reach out to them through this online presence. Today we have millennial who are always on the run and very technologically advanced – impressing them with a digital presentation of the work can give instant gratification and make the developer stand out amongst his competitors.
BluEnt can help you with not only formulating a great marketing strategy but also creating a 3D brochure with an exceptional design, concept and content. Reach out to us to take your company to the next level.
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