Engineering blog
19 Jul 2017

How 3D Visualization & Rendering Technologies Boost Your Residential Properties

The new age of digital marketing has led to traditional marketing forms fading out. The Internet revolution no longer makes it mandatory for people to utilize traditional media for marketing – even in the real estate world. There is a high level of transparency which allows consumers to gain deeper clarity when buying or selling a home.

According to Easy Render, “Experts predict that as real estate marketing and visualization technologies continue to grow, the market for architectural 3D rendering services will experience annual growth of 26.7%, amounting to 9.8 billion dollars by 2018″

To gain a better hold on the negotiation process with clients, it has become increasingly crucial for architects and designers to create photo-realistic visuals. These allow architecture organizations to secure loyal clients based on streamlined communication on their design plans.

3D rendering services help in generating and providing top quality virtual content for digital publicity campaigns. In turn, these help organizations earn the approval of clients. Currently, architectural rendering services are perceived to be one of the greatest tricks in the book to lure potential clients.

Adoption of 3D rendering services for marketing has several benefits including boosting professional image for an impressive reputation.

5 bold ways in which digital intervention in architecture and design generates awe-inspiring rewards for BluEnt

Providing ‘real’ design perspective: Paving way to realistic expectations

There’s always one question every buyer or client has for the real estate developer – what is their future home going to look like in real life? For the clients to envision a design plan is as difficult as understanding a hand-drawn blueprint. It does not only build unrealistic expectations but the number of modifications needed to fit a client’s ‘imaginative reality’ make it a more expensive business in the long run.

The 3D rendering and animated walkthroughs create a very realistic experience incorporating the look and feel of the space. Clients and buyers know what they are getting for the money they are about to spend on their future space. BluEntCAD creates digital 3D models with accurate end-product dimensions. We utilize photorealistic textures and lighting to these renderings so that our clients can see exactly what their homes will look like when finished.

Building realistic expectations for clients means effective communication by stressing on details. This also allows clients to feel deeply connected to their home as they interact with their project in a more dynamic way.

The focus in on valuing customers: luring in potential buyers/tenants

Creating a good experience for the customers and buyers should be an essential motive. The more you satisfy your existing customers, the more potential and loyal customers you will attract. Not to forget, it’s the loyal ones who will lure in a few of the potential clients. Word of mouth is not too ineffective in the real estate realm.

When you give clarity on what you are giving the clients, that’s when they are sure of what they are paying for. 3D visualization helps in achieving the same. Having a 3D rendering of a 2D floor plan will make it easy for your buyers to visualize and approve after knowing what to really expect.

By creating a digital marketing campaign for the residential site, you will save your buyers a visit. They will gain an insight into the property’s appeal more conveniently. You will, none the less, be appreciated for saving them time and money. When you make that extra effort to make the buyer’s journey smooth, they will be much more satisfied and think about the property is worth it.

Cuts down costs: creating a win-win situation

3D rendering saves both developers and clients, costs and time. While architects save time to create models without compromising on the quality of the final output, buyers don’t spend that extra amount to modify designs. 3D rendering thus expedites the entire construction process manifold.

Learn about our Product Modeling Services .

You can satisfy your customers thoroughly and create a good impression for your potential clients with effective 3D Renders and CAD drafting services. Not only will you make your customer happy and impress potential clients, but you will also cut huge construction costs. You won’t have your clients requesting design changes post the construction. This will help you save time and money and the clients will get exactly what they bargained for. That’s the aim, right?

Tapping into various marketing requirements

The reason why 3D rendering is considered to be dynamic is that is multifaceted and versatile. No matter how you want to market your campaign – it has a wide range of formats that fit your requirements – from photorealistic images to video content.

3D renders can be converted into animations that can be recorded and posted to YouTube. You can then add the link to your company site. Since video content has become a very popular marketing channel, you can tap this sector as well.

The 3D models created can be made into 3D displays, snapshots or even animations. You can create animated walkthroughs and embed it on your website.

Lastly, the most significant reward: Creating a class of your own:

It’s true that 3D visualization has been here for several years and it been over these years that it has gained a position of high importance. Though the adoption has been slow in the real estate realm, it is here to stay.

3D rendering can give the real estate marketing that edge, embracing which, can make your company stand out. It can uplift your organization to a completely separate league of competition making you exceptional and distinct from the rest.

3D rendering is the future of marketing. Especially in the construction world – don’t forget it’s just getting started and has a long way to go. It promotes features and benefits that the old-school marketing tools cannot and most definitely will never attain.

BluEntCAD 3D rendering company Connect with us to utilize the potential of 3D visualization and rendering technologies that will put your business in a separate league of competition altogether.

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Your Citation

CAD Evangelist. "How 3D Visualization & Rendering Technologies Boost Your Residential Properties" CAD Evangelist, Jul. 19, 2017,

CAD Evangelist. (2017, July 19). How 3D Visualization & Rendering Technologies Boost Your Residential Properties. Retrieved from

CAD Evangelist. "How 3D Visualization & Rendering Technologies Boost Your Residential Properties" CAD Evangelist (accessed July 19, 2017 ).

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BluEnt is a business consulting, technology and engineering group with offices in New York, Toronto, London, Muscat, and New Delhi. We draw on global experience across industries and technologies to help enterprises derive maximum value.

Our clients benefit from our wide range of services, including BIM, 3D rendering, data analytics, app & website development, business process management, and more.

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