Engineering blog
29 Aug 2018

How Artistic Rendering Adds Atmosphere to Your Architectural Visualizations

“Architecture is a visual art, and the buildings speak for themselves!” – Julia Morgan

If architecture is a visual art, then architectural rendering is bringing art to life! And its creators are the artists behind keyboards and mouses and pens and pencils.

Today’s topic of discussion at BluEntCAD’s office was on the art of rendering and it struck us as a pretty cool thing that we could share with our readers. Do read and let us know what you think in the comments below!

Rendering, Rendering Everywhere, but No one knows why?

In the last decade, the AEC & Furnishing industry has moved from a manual approach on paper towards automated, computer-aided mindset. From creating construction documentation in a shareable, manageable format to creating life-like visualizations of your custom furniture design, we’ve come a long way.

And technology has played the Hand of God here! With the ability to work on designs that give the look and feel of the already finished product or building even before the project starts, construction industry experts are becoming more and more reliant on the perks computer-aided designing has to offer. With the right software, experienced technical support and love for detail, 3D architectural visualizations showcase near-perfect photorealistic renderings.

Architectural 3d rendering

With passing time, even consumers have become accustomed to artistic architectural rendering. When we speak with our prospective clients, the first thing we get to hear is, “We want architectural visualization company because we want to create realistic images of our projects to show to our clients.” And this is quite frequent! As more and more customers become affluent with technology, the more their expectations increase in the form of deliverables that they get with their projects. Which is why, not only does artistic rendering matter, knowing your way around the right architectural rendering techniques matters too. A suitable narrative, right composition, and a favorable atmosphere is essential to set your photorealistic renders apart amid the ocean of renderings.

So, what is artistic rendering?

Simply put, architectural illustration is the art of creating 2D images that display the attributes of a proposed building. The advent of technology has enabled modern designers to create computer-generated renderings including SolidWorks’ realistic rendering and other software-based renderings. These use 3D modeling software and employ myriad rendering drawing techniques.

Artistic Rendering

3D renderings play a vital role in the real estate industry. You can show your client what the proposed construction project will look like when finished, even before the paperwork begins. This means you get to save big on reworking, remodeling, and reconstruction – saving both manpower and resources!

How do you make the most of your architectural rendering software?

By carefully evaluating the output you and your client desire.

And, well, following these key pointers which put your visualizations out of the league!

  • Make your architectural visualization see the light

    Even before the computers, the best photographs were those that had the right lighting. Whether it is the background that you need to highlight or want to display the interiors of a building, lighting plays a vital role in creating life-like renders. Experiment with mute materials, minimal furnishing, and sunlight to highlight the most impressive aspect of your building or furniture and see your renders come to life!

    Rendering Drawing Techniques

    “We have several beautiful renders that show how lighting can create an impact. Write to us to see samples!”
  • Thumbelina or Daddy-Long-Legs: Scale Matters

    How tall is your shopping complex? Or how do you express the depth of that Jacuzzi you want to design in the new deck? Designers have often created sharp perspectives to show the scope of their project by adding a single figure, reveling under the dance of light and shadow of your building. When working with different types of rendering in art, you must ensure that the onlookers get the right perspective of your creation.

    Architectural Visualizations

  • How is the weather over there?

    Well, this is mostly to add more zing to your designs. You can transform the neighborhood of your building to make it more appealing for the viewer. Enhancing your render by transforming the weather into a snowy or a rainy evening will accentuate the atmospheric quality of your scene. Or try adding the warm glow of a fire burning inside the room will improve the appeal of your render.

    Artistic Render

    For more artistic renders, try adding water droplets or mist to create a mysterious or playful narrative. For instance, if your building is shrouded in mist, your customers will be intrigued by the physical structure and would want to explore more.

  • Leverage the beauty of Mother Nature

    If you are working on a project in a busy metropolitan say New York or Paris, chances are your viewers are so used to viewing buildings from inside other buildings that they have forgotten how greenery looks. Try adding green surroundings around your building Your viewers will feel a sense of being close to nature. This setting is especially enticing if the building is framed by luscious greenery.

    3D Architectural Visualizations

  • Give a realistic touch with the right texture

    For more photorealistic appearance, express the age and texture of the materials used in your render. This instills a powerful atmosphere that realigns your viewers with reality. Adding texture with the right contrast, lighting and background will allow you to present more realistic images your viewers resonate with.

  • Love for Less: The power of minimalism

    The lesser elements you showcase in a single picture, the greater is the impact on scale and composition. Let’s say, you have a minimalist landscape that you want to emphasize upon. Add monochromatic details juxtaposed with alone, solitary figure and you have a masterpiece at your hand that invokes intrigue and mystery at the same time. The point of using minimalism in architectural renders is to remove all unnecessary noise to purely focus on ‘SPACE’. To reveal all spatial relationships, you remove all elements with bare minimum materiality and what you have is a conceptual masterpiece that draws in your viewers to explore beyond.

    Artistic Architectural rendering

What works for me?

Like we keep telling to everyone we meet, experimenting is the key! The more trial and error you do, the more diversified portfolio you develop. Your specialization into *finger quotes* commercial real estate or residential real estate does not matter. What matters is how differently you can get the same house to appear to your client. Let your creative juices flow and explore your ideas. And if at any step, you require the need of experts, BluEntCAD with its team of 30+ renderers, expert designers and architects are at your service.

We offer 3D Rendering, Architectural visualizations and artistic rendering besides several other services including construction documentation, CAD drafting, millwork and casework drafting. Do get in touch or stop by for a cup of coffee. We’d love to set you up with the best services and designs.

Maximum Value. Achieved.



Your Citation

CAD Evangelist. "How Artistic Rendering Adds Atmosphere to Your Architectural Visualizations" CAD Evangelist, Aug. 29, 2018,

CAD Evangelist. (2018, August 29). How Artistic Rendering Adds Atmosphere to Your Architectural Visualizations. Retrieved from

CAD Evangelist. "How Artistic Rendering Adds Atmosphere to Your Architectural Visualizations" CAD Evangelist (accessed August 29, 2018 ).

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