The US hotel industry is on its road to recovery from the COVID-19 pandemic. For example, RevPAR growth is expected to be the strongest on record. To up your game, we’ll be sharing 7 hotel design trends to incorporate in your next project. Our experts will also give you tips on how to render some of these designs in 3D.
It’s not all sunshine and rainbows for the hospitality industry, of course. Sacks projects that hotel revenue will take up to 2024 to return. However, this can be seen as a further reason to invest in your hotel to make a strong rebound.
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In recent years, an increasing number of people have started to see travel – and by extension, the use of hotels – as an essential part of a good life.
The top factors influencing travelers’ decisions include, in order, location, the travelers’ needs, and the price. The implementation of new tech has been shown to increase online revenue by 135% and reduce guest complaints by 71%.
Accommodation accounts for 20% of total hospitality spending. It is the biggest industry sub-sector, according to SelectUSA. Furthermore, 24% of all family travelers spend the most on hotels, according to ExpediaGroup.
Given these statistics, it’s a good idea to take advantage of the current hotel design trends to give the best possible experience to your customers. Let’s get started.
The explosion of remote work might slow down after the pandemic, but it’s not going away. This will be reflected in hotel interior design.
Many hotels have started converting otherwise empty rooms in to “office” spaces, or changing existing rooms to add remote-work friendly facilities.
This can include everything from neutral backgrounds for video conferences to adequate lighting to ergonomic seating. Traditional multi-purpose desks may not work well for remote working purposes.
In site-inspired hotel design, architects look to the natural world to create the design of the structure.
The idea is to gain concept inspiration from the hotel’s immediate surroundings to create an experience for guests that feels one with the local environment rather than separate from it.
Whether that’s breathtaking beaches or snow-capped mountains, these designs take advantage of what’s unique about where they’re located.
How to Render Site-Inspired Designs: Embrace the challenge of finding the hotel’s unique identity, and make this the emphasis of the image.
Just as the hotel architecture design is inspired by the natural elements, the modeler’s architectural rendering should be inspired by the architect’s vision.
This can be achieved through a strong atmosphere through lighting and color palette choices.
Particularly in warm, tropical destinations, designers are crafting areas that smoothly transition from interior to exterior, with no clear distinguishing line.
The goal is to encourage guest interaction with the nature that surrounds them.
This hotel design trend might take the form of multilevel terraces facing gorgeous views, walled gardens and courtyards, and interior décor showcasing local artists.
How to Render Spaces Between Indoor and Outdoor: Focus on highlighting the authentic, memorable experience of being a guest at the hotel.
This will require meticulous detail in rendering the surroundings to capture the uniqueness of the environment.
Populating the photorealistic 3D rendering with guests engaged in hotel amenities and activities will be the finishing touch to bringing the scene to life.
Designers are taking inspiration from extended-stay hotels. This means they are adding “residential” facilities such as comfortable living areas and kitchenettes.
This is projected to evolve into designs that incorporate the comfort and personalized feel of a home, with the effortless luxury of a hotel.
In an interview with The Telegraph, Muriel Muirden, VP & Managing Director of Global Strategy for design firm WATG, stated:
“Hotel guests are rejecting generic, fussy, cluttered hotel interiors and over-the-top bathrooms, in favour of simpler, calmer and more streamlined design. However, it still needs to be an aspirational home from home.”
How to Render the Ideal Home: Rather than accentuating extravagance, as is often done in 3D renderings of luxury hotels, shoot for a style closer to a residential rendering.
Creating a sense of comfort is key, so opt for warm lighting, muted color palettes, and un-extreme camera angles. However, be sure to keep the rendering from looking too lived-in.
This is one of the hotel design trends that are plain overdue.
Say hello to more open floor plans, high ceilings, operable walls and outdoor areas. Your guests should feel comfortable and safe. Packing them like sardines into tiny communal areas where they can hear the next table’s conversation won’t be a neutral option anymore.
Don’t forget to regularly sanitize your space and let your guests know how clean you are!
Sustainable architecture has been a growing trend for years, but now more than ever hotels are finding ways to bring green to their designs.
From eco-friendly building materials to solar panels, bright natural lighting to re-purposed furniture, energy conservation is being taken seriously by new developers.
Not only does this reduce costs in the long run, it also encourages environmentally conscious guests to stay.
How to Render “Green is the New Black”: Firstly, don’t let the green elements of the building go unnoticed. Call attention to them through conscious lighting and camera angles.
If there are sustainable amenities that guests can interact with, populate the scene with human figures to show how they can be used. Keep the rendering bright and naturalistic to evoke feelings of a “modern utopia”.
Modern hotels are all about playing to the senses – especially through visuals and tactile textures.
As opposed to the bold, high-contrast patterns of previous decades, architects and interior designers are veering towards calming, aesthetic designs.
Recycled materials, neutral colors, and natural finishes are the new vogue. Calling to mind the natural world is the new way of creating a memorable experience for your guests.
How to Render Calming Atmospheres: Achieving the perfect mood of perfect serenity is more easily said than done.
One helpful technique is to set the image at dawn or sunset rather than high noon or dusk. This is done to emphasize nature and de-emphasize business and activity.
Keep the color palette fairly neutral to highlight the naturalism of the design, and fill the scene with dressings that promote relaxation and rest.
If you really want to up your game and set yourself apart from the competition, go for 3D animation services that understand what you’re trying to convey and can wow both clients and investors.
Hotels are seeing a shift towards flexibility and the use of local materials and biophilia. Many of these hotel design trends are less about pure aesthetics and more about current, pressing concerns like hygiene and climate change.
And if you need help rendering your designs? BluEntCAD is just a click away. We pride ourselves on our customer-centric approach and our mastery of the latest trends and techniques in 3D architectural rendering, including 3D product modeling.
Our modelers use cutting-edge hardware and software including 3D Studio Max and Revit rendering. This ensures that we deliver the most sophisticated results for homebuilders, real estate developers, interior designers, architectural, and marketing firms.
To give you an idea of what we can accomplish, we offer first-time clients the option of gaining access to our 3D rendering studio model, trying our Revit Modeler or using a 3DS MAX resource for one month.
Maximum Value. Achieved.