Engineering blog
07 Apr 2021

How 3D Visualization Improves Real Estate Sales

3D visualization can enhance your real estate sales in a number of ways.

A little warmup before we dive in:

The rendering market is booming due to increased demand for customized products and applications in product marketing, among other factors. The value projection for 3D rendering in 2026 is 9 billion USD.

That’s a lot, but still not as much as the market for global real estate, which is expected to reach over 3,717 billion USD in 2025.

Architectural rendering is the process of creating 2D or 3D images based on proposed designs. It can be used for both exteriors and interiors, including furniture and elements such as grass, people, and trees.

3D visualization, or 3D modeling, creates multi-dimensional images of the real-estate projects. Interactive visualization goes a step further and optimizes the way the design is displayed.

Before 3D rendering became widely available, architects and real-estate dealers would  build models and sketches to represent their views to the clients. The process required:

  • A time-consuming process to make the sketches

  • Multiple edits

Advantages of 3D Rendering for Real-Estate

  • Accurate and quick models: With 3D rendering, developing images of a lifelike model is more accurate and can be handled quickly. It also helps designers catch problems or mistakes in designs before the plans go out for construction.

  • Easier remodeling: 3D rendering makes it easier for architects and engineers to remodel a design if the client asks for any changes. Previously, it would take days, during which time the client sometimes moved to another vendor.

  • Clear communication: With right depth, textures and light exposure, 3D rendering helps give a clear vision to the client. This enables them to make better-informed decisions. Discover more about photorealistic 3D rendering here.

  • Marketing boost: Projects can be represented with photorealism and advertised far before the actual structure goes up.

  • Better customer relations: A clear design helps clients receive a personalized experience. This in turn leads to better relationships with the client. Make sure your architectural rendering company has the experience to make this happen.


If you’ve read till here, you’re probably interested in giving your client the best product they can get. 

Good thing that BluEntCAD can help you along the way. Our 3D modeling services will give you accurate images and animations that will wow your customers.

Our expertise in providing architectural rendering across multiple business verticals make us a one-stop shop for all your 3D visualization requirements.

We offer both interior rendering, exterior rendering and architectural walkthroughs and fly-throughs to homebuilders, real estate developers, interior design companies, and home renovation companies. 

Ready to take your real estate sales to the next level with 3D rendering services? Contact us no!

Maximum Value. Achieved.



Your Citation

CAD Evangelist. "How 3D Visualization Improves Real Estate Sales" CAD Evangelist, Apr. 07, 2021,

CAD Evangelist. (2021, April 07). How 3D Visualization Improves Real Estate Sales. Retrieved from

CAD Evangelist. "How 3D Visualization Improves Real Estate Sales" CAD Evangelist (accessed April 07, 2021 ).

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