Engineering blog
27 Jan 2020

Difference Between 3D Rendering and 3D Visualization

The credibility of drool-worthy images of products and buildings we see today in the magazines goes to 3D graphics.

Advancement in technology allowed techniques to evolve, so that marketers could grab more attention to their products and services, and perhaps 3D rendering and visualization are among the two most-loved, and most-confused between, processes.

Let’s know more on what is 3D Rendering, 3D modeling, and 3D Graphics.

What is 3D Visualization?

3D visualization is a combination of technical as well as artistic skills and is used for demonstrating products i.e. product rendering that is yet to be launched, at conferences and during presentations.

The technique is also used frequently by industries, right from the food industry to high-end tech companies. Some common examples where you can witness 3D visualization in action are cutting-edge advertisements, videos, real-estate, scientific projects, e-commerce stores, etc.

3D rendering is sub-step of 3D visualization

A 3D model is actually a mathematical representation of any design, which is converted into its life-like format by 3D visualization. When done with precision, the visualization comes very close to being an actual product image.

There is a plethora of software available to facilitate 3D visualization, for creating astounding images.

3D visualization is a multi-step procedure that includes a detailed creation object in view in the three-dimensional plane, i.e. not only the width and breadth (x- and y-plane) are taken into account, the depth (z-plane) is factored in as well.

Once the 3D model gets a go-ahead, a graphic designer places the model in the scene where it needs to be imaged.

The right textures and lights are added. The camera positions and angles are determined. The effects are adjusted to edge it closer to a real image.

3D rendering is the last and most critical step of 3D visualization. The 2D images generated from the model are actually the way the product looks when imaged.

With the use of 3D rendering software, the environmental scene is controlled to make the image more life-like.

Learn more about Architectural Walkthrough Services.

There’s a lot that you can do with 3D rendering and visualization. You can add real light effects, generate shadows, add color, texture, and motion blur in case of a moving object being imaged.

Designers add different angles to product models to create an album of images for e-commerce websites, allowing user to view the products from multiple angles.

As the demand for 3D rendering studios is increasing, a multitude of rendering software have come up. The popular ones are 3Ds Max, Modo, Iray, Arion Renderer, Artlantis Render, AutoCAD, Brazil R/S, Sunflow, Turtle, V-Ray, and Corona Render.

And as always, don’t forget to work with a trusted partner who know what your business needs best!

At BluEntCAD, a 3D rendering company, we welcome all design ideas. With expert 3D visualization and 3D rendering services, we know how to turn your ideas into vibrant life-like renders that pop-out! Ask for a demo today.

Maximum Value. Achieved.



Your Citation

CAD Evangelist. "Difference Between 3D Rendering and 3D Visualization" CAD Evangelist, Jan. 27, 2020,

CAD Evangelist. (2020, January 27). Difference Between 3D Rendering and 3D Visualization. Retrieved from

CAD Evangelist. "Difference Between 3D Rendering and 3D Visualization" CAD Evangelist (accessed January 27, 2020 ).

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