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What is the Difference Between 3D Rendering and 3D Visualization?

3D Rendering

3D rendering and 3D visualization

It has been long since the manufacturing, product development industry and architects bid goodbye to photography for developing marketing worthy images. The credibility of drool-worthy images of products and real-estate projects we see today in the magazines goes to 3D graphics. With the advancement in technology not only did the techniques evolve but bought in new terminologies too were introduced to the ecosystem.

While availing the services, clients often get confused with the terminology of 3D Visualization, what is 3D Rendering3D modeling and 3D Graphics. The article primarily focuses on the comparison between 3D rendering vs 3D visualization and their practical implications.  Increasing commercial competition has led to a high demand of computer graphic technologies. No vendor wants to wait for the marketing to start after the project is developed and that is the new space where 3D visualization and 3D rendering are helping in modeling and prototyping the models way before they are built in reality. Email UsGet in touch with our experts to know more about 3D RenderingE-mail:
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These prototypes created today are photo-realistic and offer a real-life feel to the product images focusing on aesthetics and features at the same time.

What is 3D Visualization?

3D visualization is a combination of technical as well as artistic skills. The art of 3D visualization is used to demonstrate the products in conferences and presentations. Th 3D architectural visualizations and 3D rendering services are built over software by the engineers as per the architects or designers’ guidelines. It is a perfect software technique to market the products that are yet to be built and is being utilized in industries right from the food industry to high-end tech companies.

The art of 3D visualization is being utilized in building cutting-edge advertisements, videos, real-estate, scientific projects, e-commerce stores and more.

3D rendering is sub-step of complete procedure of 3D visualization

A 3D model is actually a mathematical representation of the design but 3D visualization takes it a step ahead and builds a real life-like image in three-dimensional space. If built with precision, it comes very close to being a product image. With the plethora of software available to facilitate 3D visualization, the graphic designers are able to create astounding images.

The process of 3D visualization is a multi-step procedure that would include a detailed creation of 3D model of the object in view. Once the 3D model gets a go-ahead, the graphic designer places the model in the scene where it needs to be imaged. All this is attained graphically. The right textures and lights are added. The camera positions and angles are determined and all this is part of the 3D visualization. The effects are adjusted to edge it closer to a real image.

3D rendering is the last step of 3D visualization and is very important. The 2D images are generated from the model which is actually the way the product looks when imaged. The process of rendering is very close to imaging the actual model in the right lighting. With the use of 3D rendering software, the environmental scene is very well controlled to make the image more life-like.

The 3D rendering and visualization is used to add the real light effects, generate shadows, add color, texture and motion blur in case of a moving object being imaged. Adding different angles to the product model also helps create an album of images for e-commerce websites so that the user can view the products from multiple angles. As the demands for 3D rendering studios are increasing, a multitude of software are available to do the rendering. The popular ones are 3Ds Max, Modo, Iray, Arion Renderer, Artlantis Render, AutoCAD, Brazil R/S, Sunflow, Turtle, V-Ray and Corona Render.

Wait, we missed to tell you in case you change your mind about product placement, with 3D rendering it can be achieved with a few tweaks.

3D Rendering & architectural visualization is a long process and requires fast computers because in the process of rendering, each pixel of the image is modified as per color and light tracing. In a practical sense, each pixel is being photographed in the rendering. Lots of elements are calculated to create the look and feel of each pixel. Sometimes the rendering of the single 3D model takes several days.

At BluEntCAD 3D rendering studio, we welcome all you design ideas and new products. With 3D visualization and 3D rendering services, we know how to image the best non-existing project only from your ideas. Offering commercial services to multiple domains, our expertise has helped many businesses translate their ideas into brilliantly rendered images. 

Maximum Value. Achieved.


  • It’s a pity you don’t have a donate button! I’d certainly donate to this superb blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Chat soon!

    • Hey Ezequiel, Nice to hear that you liked this blog very much. We really appreciate it. We’ll also try to write more related topics soon. In case you have any specific topic that you would like us to write on, please do not hesitate to share. If you are looking for our 3D rendering or 3D Visualization services, please email us at Our executives will immediately get back to help you.

  • Hi, That was a really good blog, i have been surfing the net to figure out the difference between 3d rendering and 3d visualization. Based on the last 20 blogs that I have read this is the one that gave me a clear idea on the difference.
    Keep up with the writing!

    • Hi John,

      Thanks for appreciating our blog. We’ll soon share more interesting topics related to 3D rendering, product rendering, 3D animation and visualisation. Keep checking and happy reading!

      If you are looking for any services, please email us at sales @ bluentcad . com. Our team will get back to you shortly.

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