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Difference Between 3D Rendering and 3D Visualization

3D Rendering

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3D Visualization

The credibility of drool-worthy images of products and buildings we see today in the magazines goes to 3D graphics.

Advancement in technology allowed techniques to evolve, so that marketers could grab more attention to their products and services, and perhaps 3D rendering and visualization are among the two most-loved, and most-confused between, processes.

Let’s know more on what is 3D Rendering, 3D modeling, and 3D Graphics.

What is 3D Visualization?

3D visualization is a combination of technical as well as artistic skills and is used for demonstrating products i.e. product rendering that is yet to be launched, at conferences and during presentations.

The technique is also used frequently by industries, right from the food industry to high-end tech companies. Some common examples where you can witness 3D visualization in action are cutting-edge advertisements, videos, real-estate, scientific projects, e-commerce stores, etc. Email UsGet in touch with our experts to know more about 3D RenderingE-mail:
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3D rendering is sub-step of 3D visualization

A 3D model is actually a mathematical representation of any design, which is converted into its life-like format by 3D visualization. When done with precision, the visualization comes very close to being an actual product image.

There is a plethora of software available to facilitate 3D visualization, for creating astounding images.

3D visualization is a multi-step procedure that includes a detailed creation object in view in the three-dimensional plane, i.e. not only the width and breadth (x- and y-plane) are taken into account, the depth (z-plane) is factored in as well.

Once the 3D model gets a go-ahead, a graphic designer places the model in the scene where it needs to be imaged.

The right textures and lights are added. The camera positions and angles are determined. The effects are adjusted to edge it closer to a real image.

3D rendering is the last and most critical step of 3D visualization. The 2D images generated from the model are actually the way the product looks when imaged.

With the use of 3D rendering software, the environmental scene is controlled to make the image more life-like.

Learn more about Architectural Walkthrough Services .

There’s a lot that you can do with 3D rendering and visualization. You can add real light effects, generate shadows, add color, texture, and motion blur in case of a moving object being imaged.

Designers add different angles to product models to create an album of images for e-commerce websites, allowing user to view the products from multiple angles.

As the demand for 3D rendering studios is increasing, a multitude of rendering software have come up. The popular ones are 3Ds Max, Modo, Iray, Arion Renderer, Artlantis Render, AutoCAD, Brazil R/S, Sunflow, Turtle, V-Ray, and Corona Render.

And as always, don’t forget to work with a trusted partner who know what your business needs best!

At BluEntCAD, a 3D rendering company, we welcome all design ideas. With expert 3D visualization and 3D rendering services, we know how to turn your ideas into vibrant life-like renders that pop-out! Ask for a demo today.

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  • It’s a pity you don’t have a donate button! I’d certainly donate to this superb blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this blog with my Facebook group. Chat soon!

    • Hey Ezequiel, Nice to hear that you liked this blog very much. We really appreciate it. We’ll also try to write more related topics soon. In case you have any specific topic that you would like us to write on, please do not hesitate to share. If you are looking for our 3D rendering or 3D Visualization services, please email us at Our executives will immediately get back to help you.

  • Hi, That was a really good blog, i have been surfing the net to figure out the difference between 3d rendering and 3d visualization. Based on the last 20 blogs that I have read this is the one that gave me a clear idea on the difference.
    Keep up with the writing!

    • Hi John,

      Thanks for appreciating our blog. We’ll soon share more interesting topics related to 3D rendering, product rendering, 3D animation and visualisation. Keep checking and happy reading!

      If you are looking for any services, please email us at sales @ bluentcad . com. Our team will get back to you shortly.

  • Hi, This not took a more time to understand the difference. Before reading this blog i had confusion between same, but first blog which give me complete understanding. Really, in very simple words i got everything.
    Keep it up..!
    love to keep reading..

    • Thanks for appreciating our blog. We’ll soon share more interesting topics
      Keep checking and happy reading!

    • Thank you, hemant! We’re glad you enjoyed reading the article. If you would like us to cover any other topics, do drop us a line at and we’ll get to it. You could also subscribe to our newsletter for the latest updates every week.

  • thanks for sharing a piece of important information about 3D rendering. everyone has to face These challenges for 3D rendering. Nice article!!

  • You have done an excellent job, thanks! The visualisation process is clear and comprehensible. As part of such a team, I can confidently say that the impression of the sketch and the finished photograph is very different.

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